Wedding Planner and Starting Your Own Business QLS Level 3 Quiz Exam Quiz 03

To determine the total budget for a wedding, we need to consider various components such as venue, catering, decorations, and additional services. Let’s assume the following estimated costs for a wedding: – Venue: £3,500 – Catering: £2,000 – Decorations: £1,200 – Additional services (photography, entertainment, etc.): £1,800 Now, we will sum these costs to find the total budget: Total Budget = Venue + Catering + Decorations + Additional Services Total Budget = £3,500 + £2,000 + £1,200 + £1,800 Total Budget = £8,500 Therefore, the total budget for the wedding is £8,500. In wedding planning, budgeting is crucial as it helps to allocate resources effectively and ensures that all necessary components are covered without overspending. A well-structured budget allows planners to prioritize expenses, negotiate with vendors, and make informed decisions about where to cut costs if necessary. Understanding the breakdown of costs also aids in communicating with clients about their expectations and the feasibility of their desired wedding elements. This financial planning aspect is essential for the success of any wedding planning business, as it directly impacts client satisfaction and the planner’s reputation.

To develop a wedding theme, a planner must consider various elements such as color schemes, venue selection, and the couple’s personal preferences. For instance, if a couple desires a rustic theme, the planner might calculate the costs associated with rustic decor, venue rental, and catering that aligns with the theme. If the total budget is £10,000, and the couple wants to allocate 30% for decor, the calculation would be: Total Budget x Percentage for Decor = £10,000 x 0.30 = £3,000. This means the planner can spend £3,000 on decor. The remaining budget would then be allocated to other aspects like catering, venue, and entertainment. Understanding how to balance these elements while staying within budget is crucial for successful theme development.

To evaluate client feedback effectively, a wedding planner must analyze the data collected from satisfaction surveys. Suppose a wedding planner received feedback from 100 clients, where 70% expressed satisfaction with their services, 20% were neutral, and 10% were dissatisfied. To calculate the number of satisfied clients, we multiply the total number of clients by the percentage of satisfied clients: 100 clients * 0.70 = 70 satisfied clients. This analysis indicates that the majority of clients were pleased with the services provided. Understanding these metrics is crucial for improving service quality and addressing any areas of concern. The planner can use this information to enhance future events, ensuring that client expectations are met or exceeded. Additionally, the planner can focus on the 10 dissatisfied clients to understand their concerns better, which can lead to improved service and potentially convert them into satisfied clients in the future.

To determine the total time required for a wedding planner to complete a series of tasks, we can use the concept of a timeline. Suppose a wedding planner has the following tasks with their respective durations: 1. Venue selection: 3 weeks 2. Catering arrangements: 2 weeks 3. Invitation design and sending: 1 week 4. Floral arrangements: 1.5 weeks 5. Final rehearsal: 1 week To find the total time, we sum the durations of all tasks: $$ \text{Total Time} = \text{Venue selection} + \text{Catering arrangements} + \text{Invitation design and sending} + \text{Floral arrangements} + \text{Final rehearsal} $$ Substituting the values: $$ \text{Total Time} = 3 + 2 + 1 + 1.5 + 1 $$ Calculating this step-by-step: 1. First, add the first two tasks: $$3 + 2 = 5$$ 2. Next, add the third task: $$5 + 1 = 6$$ 3. Then, add the fourth task: $$6 + 1.5 = 7.5$$ 4. Finally, add the last task: $$7.5 + 1 = 8.5$$ Thus, the total time required for the wedding planner to complete all tasks is $8.5$ weeks. This calculation illustrates the importance of effective timeline management in wedding planning. Each task contributes to the overall timeline, and understanding how to aggregate these durations is crucial for ensuring that all preparations are completed on schedule. A wedding planner must also consider potential overlaps or dependencies between tasks, which could affect the total time required. For instance, if the venue selection must be completed before catering arrangements can begin, this dependency must be factored into the timeline. Therefore, a comprehensive understanding of task durations and their interdependencies is essential for successful wedding planning.

To operate a wedding planning business legally, one must understand the various licenses and permits required. The exact requirements can vary by location, but generally, a business license, a sales tax permit, and possibly a special event permit are necessary. The business license allows the planner to operate legally within their jurisdiction. The sales tax permit is essential for collecting sales tax on services provided, while a special event permit may be required for large gatherings or specific venues. In some cases, planners may also need liability insurance to protect against potential claims. Therefore, the total number of essential permits and licenses typically required is four: business license, sales tax permit, special event permit, and liability insurance.

Joining professional associations and organizations can significantly enhance a wedding planner’s career by providing networking opportunities, access to industry resources, and professional development. For instance, if a wedding planner joins an association that charges an annual fee of £200, they may gain access to exclusive workshops valued at £500, industry publications worth £150, and networking events that could lead to potential clients. The total value of these benefits would be £500 + £150 = £650. Subtracting the membership fee from this total gives £650 – £200 = £450. This means the planner gains £450 in value from the membership, which can be a crucial factor in deciding whether to join such organizations. Therefore, the financial and professional benefits of joining a professional association can outweigh the costs, making it a wise investment for career growth.

To determine the appropriate pricing strategy for a wedding planning service, we first need to consider the total costs involved in providing the service. Let’s assume the fixed costs (rent, utilities, salaries) amount to £2,000 per month, and the variable costs (supplies, transportation, marketing) average £50 per wedding. If the planner aims to serve 10 weddings per month, the total variable costs would be 10 weddings x £50 = £500. Therefore, the total costs for the month would be £2,000 (fixed) + £500 (variable) = £2,500. To achieve a profit margin of 20%, the planner needs to calculate the total revenue required. The desired profit is 20% of total costs, which is 0.20 x £2,500 = £500. Thus, the total revenue needed is £2,500 (total costs) + £500 (desired profit) = £3,000. Finally, to find the price per wedding, we divide the total revenue by the number of weddings: £3,000 / 10 weddings = £300. Therefore, the appropriate pricing strategy for the wedding planning service should set the price at £300 per wedding.

To create a budget for a wedding, consider the total estimated costs and the percentage allocated to each category. For instance, if the total budget is £20,000, and the breakdown is as follows: Venue (30%), Catering (25%), Photography (15%), and Miscellaneous (30%). Calculating each category: – Venue: £20,000 * 30% = £6,000 – Catering: £20,000 * 25% = £5,000 – Photography: £20,000 * 15% = £3,000 – Miscellaneous: £20,000 * 30% = £6,000 Now, if the couple decides to reduce the overall budget by 10%, the new budget becomes: £20,000 – (£20,000 * 10%) = £18,000. Recalculating the categories based on the new budget: – Venue: £18,000 * 30% = £5,400 – Catering: £18,000 * 25% = £4,500 – Photography: £18,000 * 15% = £2,700 – Miscellaneous: £18,000 * 30% = £5,400 The total for the new budget is £18,000, with the venue cost now being £5,400. Thus, the final answer for the venue cost after the budget adjustment is £5,400.

In this scenario, the wedding planner must manage a situation where the florist has delivered the wrong flowers for the wedding. The couple had specifically requested white roses, but the delivery included red tulips instead. The planner needs to quickly assess the situation and find a solution. The first step is to contact the florist to confirm the mix-up and determine if the correct flowers can be delivered in time. If the florist can provide the correct flowers within an hour, the planner should arrange for a quick pickup and delivery. If not, the planner must consider alternatives, such as sourcing flowers from a local shop or suggesting a creative solution to the couple, like using the red tulips as a unique design element. The key is to remain calm, communicate effectively with all parties involved, and ensure that the couple is satisfied with the final outcome, regardless of the initial hiccup.

To determine the total cost of planning a wedding, we need to consider various components such as venue rental, catering, decoration, and entertainment. Let’s assume the following costs for each component: – Venue rental: £2,500 – Catering: £50 per person for 100 guests, which totals £5,000 – Decoration: £1,200 – Entertainment (DJ): £800 Now, we will calculate the total cost: Total cost = Venue rental + Catering + Decoration + Entertainment Total cost = £2,500 + £5,000 + £1,200 + £800 Total cost = £9,500 Thus, the total cost of planning the wedding is £9,500. This calculation illustrates the importance of budgeting in wedding planning. Each component contributes significantly to the overall expenditure, and understanding these costs helps wedding planners provide accurate estimates to their clients. Additionally, it emphasizes the need for planners to negotiate with vendors and seek cost-effective solutions without compromising quality. By breaking down the costs, planners can also identify areas where clients might want to allocate more or less of their budget, allowing for a more tailored and satisfying wedding experience.

To calculate the total amount due for a wedding planning service, we need to consider the base fee, additional services, and any applicable taxes. Let’s assume the base fee for the wedding planning service is £1,500. The client has requested additional services, including floral arrangements (£300), catering (£700), and photography (£400). The total of these additional services is calculated as follows: Additional Services Total = Floral Arrangements + Catering + Photography Additional Services Total = £300 + £700 + £400 = £1,400 Now, we add the base fee to the total of additional services: Total Before Tax = Base Fee + Additional Services Total Total Before Tax = £1,500 + £1,400 = £2,900 Assuming a tax rate of 20%, we calculate the tax amount: Tax Amount = Total Before Tax × Tax Rate Tax Amount = £2,900 × 0.20 = £580 Finally, we add the tax amount to the total before tax to find the final amount due: Total Amount Due = Total Before Tax + Tax Amount Total Amount Due = £2,900 + £580 = £3,480 Therefore, the total amount due for the wedding planning service is £3,480.

To determine the best approach for resolving a conflict between a wedding couple and a vendor, we must analyze the situation critically. The couple has expressed dissatisfaction with the floral arrangements provided by the vendor, claiming they did not match the agreed-upon specifications. The vendor, on the other hand, insists that the arrangements were delivered as per the contract. The first step is to review the contract to understand the specific terms regarding floral arrangements. Next, we should gather evidence from both parties, including photographs of the arrangements and any communication that took place prior to the wedding. After assessing the evidence, a meeting should be arranged with both parties to discuss the discrepancies and seek a resolution. The goal is to facilitate a constructive dialogue that allows both the couple and the vendor to express their concerns and work towards a mutually agreeable solution. This approach not only resolves the immediate issue but also helps maintain a positive relationship between the wedding planner, the couple, and the vendor.

To determine the best vendor for a wedding, one must evaluate several factors including cost, quality of service, and reputation. In this scenario, we have three vendors: Vendor A (Caterer) charges £50 per plate, Vendor B (Florist) charges £800 for arrangements, and Vendor C (Photographer) charges £1,200 for a full day of service. The total cost for each vendor is calculated based on the number of guests, which is 100. For Vendor A (Caterer): Cost = £50 per plate * 100 guests = £5,000 For Vendor B (Florist): Cost = £800 (fixed cost for arrangements) For Vendor C (Photographer): Cost = £1,200 (fixed cost for full day service) Now, to select the best vendor based on the total cost, we compare: – Vendor A: £5,000 – Vendor B: £800 – Vendor C: £1,200 The vendor with the lowest cost is Vendor B (Florist) at £800. However, when selecting vendors, one must also consider the quality of service and reputation. If Vendor B has a poor reputation or quality, it may not be the best choice despite the lower cost. Therefore, the best vendor selection involves a balance of cost, quality, and reputation.

Attending industry conferences and workshops is crucial for wedding planners and entrepreneurs as it provides opportunities for networking, learning about industry trends, and gaining insights from experienced professionals. When evaluating the benefits of attending such events, one must consider factors such as the cost of attendance, potential return on investment (ROI), and the quality of connections made. For instance, if a wedding planner spends £500 on a conference but secures three new clients as a result, each client representing an average revenue of £1,000, the total revenue generated would be £3,000. The ROI can be calculated as follows: Total Revenue – Total Cost = ROI £3,000 – £500 = £2,500 To find the ROI percentage: (ROI / Total Cost) x 100 = ROI Percentage (£2,500 / £500) x 100 = 500% This means that for every pound spent, the planner earns £5 back, indicating a highly beneficial investment in attending the conference.

To develop a comprehensive portfolio for a wedding planning business, it is essential to include various elements that showcase skills, creativity, and professionalism. A well-rounded portfolio typically consists of at least three major components: a collection of past event photographs, client testimonials, and a detailed description of services offered. If a wedding planner decides to include 10 photographs, 5 testimonials, and a service description that takes up 2 pages, the total number of items in the portfolio can be calculated as follows: Total items = Number of photographs + Number of testimonials + Number of service description pages Total items = 10 + 5 + 2 = 17 Thus, the total number of items in the portfolio is 17. A well-structured portfolio is crucial for attracting potential clients and demonstrating the planner’s capabilities. It not only highlights the planner’s aesthetic sense through photographs but also builds credibility through testimonials. The service description provides clarity on what clients can expect, making it easier for them to make informed decisions. Therefore, a portfolio that includes these elements is likely to be more effective in securing business opportunities.

Building long-term relationships with vendors is crucial for wedding planners as it can lead to better pricing, priority service, and enhanced collaboration. To establish these relationships, wedding planners should focus on consistent communication, mutual respect, and understanding each vendor’s business needs. For instance, if a wedding planner frequently refers clients to a florist, the florist may offer discounts or prioritize the planner’s clients during peak seasons. Additionally, attending vendor events and networking opportunities can strengthen these relationships. By fostering trust and reliability, planners can create a network of vendors who are willing to collaborate and support each other, ultimately benefiting their clients. This approach not only enhances the planner’s reputation but also contributes to a smoother planning process, as vendors are more likely to go the extra mile for someone they have a strong relationship with.

To effectively manage guest lists and RSVP tracking for a wedding, a planner must consider various factors, including the total number of invited guests, the expected response rate, and the final count needed for catering and seating arrangements. For instance, if a wedding planner invites 200 guests and anticipates a 75% response rate, the expected number of attendees can be calculated as follows: Total invited guests = 200 Expected response rate = 75% = 0.75 Expected number of attendees = Total invited guests × Expected response rate Expected number of attendees = 200 × 0.75 = 150 This means the planner should prepare for approximately 150 guests. However, it is also essential to account for potential last-minute changes, such as additional guests or cancellations. Therefore, a buffer of 10% is often recommended to ensure adequate arrangements. Buffer = 10% of expected attendees = 0.10 × 150 = 15 Final preparation count = Expected number of attendees + Buffer Final preparation count = 150 + 15 = 165 Thus, the planner should prepare for a total of 165 guests to accommodate any fluctuations in attendance.

In wedding planning, understanding the psychological aspects of clients is crucial for creating a memorable experience. When a couple approaches a wedding planner, they often have specific emotional needs and expectations. For instance, if a couple expresses anxiety about their wedding day, a planner must recognize this as a psychological aspect that can influence their decision-making process. By addressing these concerns through effective communication and reassurance, the planner can help alleviate stress and foster a positive planning experience. This understanding can lead to better client satisfaction and a more successful event. Therefore, the psychological aspect of understanding client emotions and expectations is paramount in wedding planning.

To create a budget for a wedding, one must first identify all potential costs associated with the event. Let’s assume the total estimated costs for a wedding are as follows: Venue – £5,000, Catering – £3,000, Photography – £1,500, Decorations – £1,000, and Miscellaneous expenses (invitations, favors, etc.) – £500. Total Estimated Costs = Venue + Catering + Photography + Decorations + Miscellaneous Total Estimated Costs = £5,000 + £3,000 + £1,500 + £1,000 + £500 Total Estimated Costs = £11,000 Now, if the couple has a budget of £10,000, they need to identify how much they are over budget: Over Budget = Total Estimated Costs – Budget Over Budget = £11,000 – £10,000 Over Budget = £1,000 To manage this budget effectively, the couple could consider reducing costs in various areas. For instance, they could opt for a less expensive venue or reduce the guest list to lower catering costs. In conclusion, the couple is over budget by £1,000, which highlights the importance of careful budget creation and management in wedding planning. This scenario illustrates the necessity of understanding all costs involved and making informed decisions to stay within budget.

To determine the Unique Selling Proposition (USP) for a wedding planning business, we can analyze the costs associated with different service packages. Suppose a wedding planner offers three packages: Basic, Standard, and Premium. The costs for these packages are represented as follows: – Basic Package: $C_B = 500$ (fixed cost) – Standard Package: $C_S = 1000$ (fixed cost) – Premium Package: $C_P = 1500$ (fixed cost) Now, let’s assume the wedding planner wants to calculate the total revenue generated from each package if they sell $N_B$, $N_S$, and $N_P$ units of each package respectively. The total revenue $R$ can be expressed as: $$ R = C_B \cdot N_B + C_S \cdot N_S + C_P \cdot N_P $$ If the wedding planner sells 10 Basic packages, 5 Standard packages, and 3 Premium packages, we can substitute these values into the equation: $$ R = 500 \cdot 10 + 1000 \cdot 5 + 1500 \cdot 3 $$ Calculating each term: – For Basic: $500 \cdot 10 = 5000$ – For Standard: $1000 \cdot 5 = 5000$ – For Premium: $1500 \cdot 3 = 4500$ Now, summing these values gives: $$ R = 5000 + 5000 + 4500 = 14500 $$ Thus, the total revenue generated from selling these packages is $R = 14500$. The Unique Selling Proposition (USP) can be derived from understanding how this revenue aligns with the costs and the unique features of each package. A strong USP would highlight the value provided in each package relative to the price, ensuring that the wedding planner stands out in a competitive market.

In wedding planning, ethical considerations are paramount, particularly when it comes to client relationships and vendor interactions. A wedding planner must navigate various ethical dilemmas, such as ensuring transparency in pricing, avoiding conflicts of interest, and respecting client confidentiality. For instance, if a planner has a personal relationship with a vendor, they must disclose this to the client to maintain trust. Additionally, planners should be aware of cultural sensitivities and inclusivity, ensuring that all clients feel respected and valued regardless of their background. Ethical practices not only enhance the planner’s reputation but also contribute to a positive experience for the clients and their guests. By adhering to ethical standards, planners can foster long-term relationships with clients and vendors, ultimately leading to a successful business.

To assess the risk associated with a wedding planning business, we can use a simple risk assessment formula: Risk = Probability x Impact. Let’s assume the probability of a major vendor failing to deliver is 0.2 (20%), and the impact of this failure on the business is estimated at £10,000. Therefore, the risk can be calculated as follows: Risk = Probability x Impact Risk = 0.2 x £10,000 Risk = £2,000 This means that the potential financial risk from this specific scenario is £2,000. Understanding this calculation is crucial for wedding planners as it helps them prioritize which risks to manage actively. By quantifying risks, planners can allocate resources more effectively to mitigate the most significant threats to their business. In addition, this risk assessment can guide wedding planners in developing management strategies. For instance, if the risk is high, they might consider having backup vendors or contracts that include penalties for non-delivery. This proactive approach not only protects the business financially but also enhances the planner’s reputation for reliability.

To determine the total budget for a wedding, we need to consider various components that contribute to the overall cost. Let’s assume the following breakdown for a wedding budget: venue rental costs $5,000, catering is $3,000, decorations are $1,500, and entertainment costs $2,000. We will sum these costs to find the total budget. Total Budget = Venue + Catering + Decorations + Entertainment Total Budget = $5,000 + $3,000 + $1,500 + $2,000 Total Budget = $11,500 Thus, the total budget for the wedding is $11,500. This calculation is crucial for wedding planners as it helps them allocate funds appropriately across different categories, ensuring that all aspects of the wedding are covered without overspending. In wedding planning, understanding how to create and manage a budget is essential. It allows planners to prioritize spending based on the couple’s preferences and needs. Additionally, a well-structured budget can help avoid financial stress and ensure that the wedding day is enjoyable for everyone involved. By breaking down costs into specific categories, planners can also identify areas where they might save money or where they might want to splurge, ultimately leading to a more personalized and memorable event.

To assess the risk associated with a wedding planning business, we can use a simple risk assessment formula: Risk = Probability x Impact. Let’s say the probability of a significant vendor failing to deliver is estimated at 0.2 (20%), and the impact of this failure on the overall event budget is estimated at £5,000. Therefore, the risk can be calculated as follows: Risk = Probability x Impact Risk = 0.2 x £5,000 Risk = £1,000 This means that the potential financial risk from this specific scenario is £1,000. Understanding this calculation is crucial for wedding planners as it helps them prioritize which risks to manage actively. By quantifying risks, planners can allocate resources effectively to mitigate the most significant threats to their business and clients. In addition, effective risk management strategies might include having backup vendors, creating contingency plans, and ensuring clear contracts with all suppliers. This proactive approach not only protects the planner’s reputation but also enhances client satisfaction by ensuring that events run smoothly despite unforeseen challenges.

In an initial client consultation, effective communication is crucial for understanding the client’s vision and expectations. The planner should employ active listening techniques, which include paraphrasing the client’s statements, asking open-ended questions, and summarizing key points to ensure clarity. For example, if a client expresses a desire for a “rustic wedding,” the planner should ask follow-up questions like, “What specific elements of rustic style appeal to you?” This approach not only clarifies the client’s needs but also builds rapport. Additionally, the planner should take notes during the consultation to capture important details, which can be referenced later. By employing these techniques, the planner can create a comprehensive understanding of the client’s desires, leading to a more tailored and successful event planning process.

To set effective goals for business growth and improvement, it is essential to apply the SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-bound. For instance, if a wedding planning business aims to increase its client base, a SMART goal could be to acquire 20 new clients within the next six months. This goal is specific (20 new clients), measurable (can track the number of clients), achievable (based on market research), relevant (aligns with business growth), and time-bound (within six months). By applying this framework, businesses can create structured plans that facilitate growth and improvement. In this scenario, if the business currently has 50 clients and aims to reach 70 clients in six months, the calculation for the percentage increase in clients would be: ((70 – 50) / 50) * 100 = 40%. Thus, the goal of acquiring 20 new clients represents a 40% increase in the client base, which is a significant and measurable target for growth.

To effectively leverage client testimonials and referrals, a wedding planner must first understand the impact of positive feedback on their business. Research indicates that approximately 70% of consumers trust online reviews as much as personal recommendations. Therefore, if a wedding planner receives 10 testimonials, and each testimonial leads to an average of 2 referrals, the total number of referrals generated would be calculated as follows: Total Referrals = Number of Testimonials × Average Referrals per Testimonial Total Referrals = 10 × 2 = 20 referrals. This calculation illustrates the significant potential of client testimonials in generating new business. By actively seeking and showcasing testimonials, a wedding planner can enhance their credibility and attract new clients. Additionally, referrals often come with a higher conversion rate, as they are based on trust established through previous clients’ experiences. Thus, the strategic use of testimonials and referrals can be a powerful tool in a wedding planner’s marketing arsenal, leading to increased business opportunities and growth.

To create a marketing plan, one must first identify the target market and understand their needs. In this scenario, if a wedding planner estimates that they will need to reach 1,000 potential clients in their local area, and they plan to allocate a budget of £5,000 for their marketing efforts, they can calculate the cost per potential client. The calculation is as follows: Cost per potential client = Total marketing budget / Number of potential clients Cost per potential client = £5,000 / 1,000 = £5 This means that the wedding planner will spend £5 to reach each potential client. Understanding this metric is crucial for evaluating the effectiveness of the marketing plan and making adjustments as necessary. A well-structured marketing plan should also include strategies for reaching the target audience, such as social media advertising, local bridal shows, and partnerships with vendors. By analyzing the cost per potential client, the planner can assess whether their marketing strategies are cost-effective and adjust their budget allocation accordingly to maximize outreach and engagement.

To evaluate vendor performance, a wedding planner can use a scoring system based on various criteria such as quality of service, reliability, communication, and cost-effectiveness. Suppose a planner rates three vendors on a scale of 1 to 10 for each criterion. The scores are as follows: Vendor A: Quality (8), Reliability (9), Communication (7), Cost (6) Vendor B: Quality (6), Reliability (7), Communication (8), Cost (9) Vendor C: Quality (9), Reliability (8), Communication (6), Cost (7) To calculate the total score for each vendor, we sum their scores across all criteria: Vendor A: 8 + 9 + 7 + 6 = 30 Vendor B: 6 + 7 + 8 + 9 = 30 Vendor C: 9 + 8 + 6 + 7 = 30 All vendors have the same total score of 30. However, to differentiate their performance, the planner can assign weights to each criterion based on its importance. If we assign weights as follows: Quality (40%), Reliability (30%), Communication (20%), Cost (10%), we can calculate the weighted scores: Vendor A: (8*0.4) + (9*0.3) + (7*0.2) + (6*0.1) = 3.2 + 2.7 + 1.4 + 0.6 = 8.9 Vendor B: (6*0.4) + (7*0.3) + (8*0.2) + (9*0.1) = 2.4 + 2.1 + 1.6 + 0.9 = 7.0 Vendor C: (9*0.4) + (8*0.3) + (6*0.2) + (7*0.1) = 3.6 + 2.4 + 1.2 + 0.7 = 8.0 Thus, the weighted scores indicate that Vendor A performs the best, followed by Vendor C, and then Vendor B.

To determine the effectiveness of a digital marketing strategy, we can analyze the return on investment (ROI) from various channels. Let’s assume a wedding planning business invested £1,000 in social media advertising, £500 in SEO optimization, and £300 in email marketing. The revenue generated from these efforts was £5,000 from social media, £2,000 from SEO, and £1,200 from email marketing. First, we calculate the ROI for each channel: – Social Media ROI = (Revenue – Investment) / Investment = (£5,000 – £1,000) / £1,000 = £4,000 / £1,000 = 4 or 400% – SEO ROI = (Revenue – Investment) / Investment = (£2,000 – £500) / £500 = £1,500 / £500 = 3 or 300% – Email Marketing ROI = (Revenue – Investment) / Investment = (£1,200 – £300) / £300 = £900 / £300 = 3 or 300% The overall effectiveness can be summarized by the highest ROI, which is from social media at 400%. This indicates that social media is the most effective digital marketing strategy for this wedding planning business.